Fox and Pepsi's New Show, Cherries Wild, Isn't Just a Half-Hour Ad For the Soda Brand

Fox and Pepsi created a new pop culture trivia game show around the Wild Cherry Pepsi brand, but their collaboration isn't confined to the TV screen. In addition to Cherries Wild, which premieres Sunday, Feb. 14 at 7 p.m. ET, the partnership includes a companion app and a retail execution. The six-episode, 30-minute show, hosted...